The 10:37 Protocol
10:37Work chosen to be given, not sold
When Alchemy has useful capability and can genuinely help, some work is chosen to be given rather than sold. 10:37 begins with what we can do now — and carries one simple hope: if it helps you move forward, help someone else when you can.
- Given, not sold
- Selected Community Builds can carry a £0 build fee.
- A person decides
- Every request is read by a person. No model accepts or declines anybody.
- No religious test
- Belief is never a condition of receiving help.
- Nothing owed back
- If it helps you move forward, help someone else when you can.
It starts with a choice.
“I can help. So I will.”
- Not just a time.
- A choice to act.
- A gift without debt.
- A principle passed forward.
01 — What is the 10:37 Protocol?
Paying work keeps the company strong enough to give.
Most of what Alchemy does is commercial, and that is what makes 10:37 possible. Paying work keeps the company strong enough to give. 10:37 is where Alchemy deliberately chooses to use some of that capability without asking what it can earn — because the work could genuinely help and Alchemy can take it on properly.
Purpose
Chosen because it can genuinely help somebody move forward — not because a quota needs filling.
Dignity
People are treated as capable partners, never as charity cases. Need does not reduce respect.
Craft
Free changes the price, not the standard. The agreed work still gets the same care and review.
Selection
Places are deliberate and capacity-bound. Being eligible is not the same thing as a build starting.
Freedom
A gift should create capability, not debt. Receiving help never forces an ongoing paid relationship.
Continuity
Built for handover rather than dependence. What is given should remain useful after the build is finished.
“The label above the door is not what decides it. The evidence is.”
Being a charity, a church or a club does not qualify anybody by itself.
Being none of them does not rule anybody out.
There is no religious test. Belief is never a condition of receiving help.
- Seen
- Weighed
- Decided
- The evidence decides
02 — How it works
Read by a person. Decided by a person.
Applying is not the same as being accepted. 10:37 can only promise work when real capacity exists to do that work properly.
Start a 10:37 requestYou ask
Tell us what you are doing, who it helps, and what is getting in the way. Plain words are enough.
A person reads it
Every submission is reviewed by a person. No model accepts or declines anybody.
A decision is made
A question, a yes (eligible) or a no with the reason. Eligible is not a start date: capacity still matters.
Scope comes first
You hear from us monthly while you wait. When it is ready to build you are told the date, and what Alchemy is giving is written down before work begins.
03 — What it can give
Community Builds. Open now.
Selected digital work provided with a £0 build fee where Alchemy believes the work can create genuine benefit. Right now that primarily means websites and appropriate digital projects.
What 10:37 may become later is deliberately left open.
A real website, £0 build fee
Selected Community Builds can carry a £0 build fee. The agreed work is still designed, built and reviewed properly.
Or the missing piece
Sometimes the useful thing is smaller than a whole website: one tool, one event, one problem or one missing part.
The same standard
A smaller scope does not mean a lower standard. The same Build Standard applies wherever it is relevant.
Real costs named first
Domains, licences or third-party services are explained before work begins rather than appearing afterwards.
No compulsory Care
Care is handled separately. Receiving a Community Build never forces somebody into an ongoing paid plan.
Let it keep going
What starts here can go further.
You owe Alchemy nothing. The gift is finished when it is given. But if it helps you move forward, and one day you have something that could genuinely help somebody else, use what you have. Help them too. Go and do likewise.
- Receive
- Move forward
- Do likewise